| Overall Rating | Gold - expired |
|---|---|
| Overall Score | 68.49 |
| Liaison | Lisa Kilgore |
| Submission Date | April 28, 2017 |
| Executive Letter | Download |
Cornell University
EN-5: Outreach Campaign
| Status | Score | Responsible Party |
|---|---|---|
|
4.00 / 4.00 |
Sarah
Carson Director, Campus Sustainability Office FS - Energy & Sustainability |
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Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Yes
Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes
1st Campaign
Think Big, Live Green Sustainability Engagement Campaign
A brief description of the campaign, including how students and/or employees were engaged:
Think Big, Live Green is a university-wide sustainability engagement campaign encouraging students, faculty and staff to make thoughtful decisions about resources that reduce Cornell’s environmental footprint and build healthier communities. Each component of the campaign is designed to promote key sustainable actions that help achieve Cornell’s climate neutrality goals and support diverse, inclusive environments.
College and Unit Engagement Program
•Bi-monthly focus themes highlight sustainability initiatives that affect the specific Cornell community (i.e. the college community).
•Green Ambassadors
o College/unit students, faculty and staff interested in community well-being and sustainability who are responsible for:
o Fostering peer to peer education.
o Reinforcing sustainable behavior throughout their workgroups that are publicized by the campaign.
o Giving advice and promote campaign programs and initiatives within their units
• These themes are designed to support the goals of Cornell’s Climate Action Plan and make students, faculty and staff more aware of their actions and operations.
• Each theme has a set of actions, programs and/or games associated with them to increase community engagement and increase the likelihood that people will adopt the targeted behaviors.
Green Labs and Offices Certification Programs
Programs designed to promote sustainable practices in lab and office spaces. Each action under the Green Labs and Offices Certification programs will have points associated with them. Each lab or office participating in the program can commit to actions that are feasible for their workplace and earn points towards a certification renewable every 2 years.
Cornell Building Dashboard
• Internet-based display tool that tracks building energy performance through real-time metering.
• Serves as an engagement tool for end users to learn about energy saving behaviors specific to their community.
• Resource to host energy conservation competitions between buildings, colleges and/or units.
Cornell EcoReps:
• EcoReps are student educators committed to creating a culture of sustainability at Cornell University. Students from diverse majors and backgrounds encourage sustainable behaviors throughout the Cornell community through fun activities and student organizations. Program will be revitalized in 2017.
Energy Smackdown
Fall Energy competition to encourage students and staff to reduce their personal energy consumption (on and off campus)
Recyclemania
A nationwide competition to promote waste reduction activities in college communities, and and aims to generate the least amount of combined trash, recycling, and compost.
A brief description of the measured positive impact(s) of the campaign:
Over 1595 staff and faculty impacted by the College and Unit Engagement Program
Green Office Certifications: 50 offices
Green Lab Certifications: 17 labs
125 buildings on the Cornell Building Dashboard
Over 276,000 kWh avoided during the 2015 Energy Smackdown with the average reduction of 16% for the participating buildings.
National rankings during the 2016 Recyclemania competition:
Cornell #1 in Waste Generation for Game Day Basketball
4th Film Plastic
10th Electronics
23rd Gorilla (gross tonnage: recycling)
35th Food Organics
76th Grand Champion (recycling as percentage of overall waste - 40.4%)
78th Waste Minimization (least amount of combined waste per person)
82nd Per Capita Classic (most recyclables on per person basis)
The website URL where information about the campaign is available:
If reporting a second campaign provide:
2nd Campaign
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A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):
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A brief description of the measured positive impact(s) of the campaign (2nd campaign):
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The website URL where information about the campaign is available (2nd campaign):
Optional Fields
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The website URL where information about the programs or initiatives is available:
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Additional documentation to support the submission:
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Data source(s) and notes about the submission:
An additional outreach campaign was the Take Back the Tap effort to reduce bottled water use on campus. After several years of student effort a student, staff, and faculty task force was created by the president to develop an action plan. The plan is available at http://www.sustainablecampus.cornell.edu/initiatives/take-back-the-tap.
The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution or simply email your inquiry to stars@aashe.org.