Loyola Marymount University
EN-5: Outreach Campaign

Recyclemania is a national recycling competition that LMU participated in to gauge how effective the university's recycling efforts are in comparison to other institutions. The purpose of the competition is to raise awareness and participation of the student body as well as faculty and staff. Students and staff interacted at multiple events within community to promote event. Fliers and posters were posted around campus. Additionally, email blasts, and social media was used to promote the event to campus community. All promotion is targeted at all LMU community members. The campaign was promoted heavily in the campus newspaper, The Loyolan, before the campaign officially started to increase awareness campus wide. Results were reported continuously throughout the length of the campaign to inform of progress and generate further support and participation.The LMU Facilities Management department increased recycling opportunities by purchasing new recycling stations. In high traffic areas, regular trash cans were replaced with a three-compartment recycling station for solid waste, paper, and beverage containers, making it more convenient for students, faculty, and staff to recycle. This competition runs through the spring semester at LMU.

The institution is successful in the recycling campaign as we lowered waste, increase recycling and therefore advance not only our overall rankings each year in the contest but we can see an increase in recycling as a result on our campus through the participation of faculty staff and students. This is successful in increasing oru sustainability goals as we see a direct increase in recycling numbers and reduction in waste as a result. For example we noted a increase in recycling from 54,150 to 90,400 lbs between the prior year as well as a recycling rate increase of 5.12 lbs a person to 8.72 lbs per person.

LMU lightsout is a three week energy reduction campaign in the residence halls at LMU. It is also our form of participation the Campus Conservation Nationals (CCN), the largest electricity and water reduction competition for colleges and universities in the world. Now in its fifth year, CCN gives a common voice and motivation to hundreds of thousands of students across North America, all working together to reduce consumption and mitigate the impacts of climate change. To achive reduction in energy and increase awareness we organize students, faculty, nd staff to increase their awareness by hosting outreach events, and offer prizes and awards. Promotion also occurs through one on one interaction, social media, email, and campus signage, Residence life staff, faculty, and students participate in this campaign. This has a far reaching effect on the school's carbon emissions and campus culture. Student organizations (clubs), student workers, residence life staff, facilities staff, and student government help organize this event. The Goals of CCN and our campus campaign for LMU lights out allign to do the following, Foster a culture of conservation within campus communities, and propel campus sustainability initiatives. Enable students to develop leadership, community organizing, and career development skills. Achieve measurable reductions in electricity and water use, preventing thousands of pounds of carbon dioxide from being emitted. Highlight the ability of behavior change tools such as competitions, commitments, and social norms, to conserve energy and water.

Who can save the most energy? Winning residence hall receives free dinner courtesy of Green Food Truck!! Measured reduction in residence hall energy use where program was heavily promoted. Less energy reduction in halls where less promotion occurred. Gained better understanding of student, staff, faculty behavior. Energy use was reduced across different places on campus. Compared to baseline energy use the winning dorm saw a reduction of 4.2% in energy use over the one month span of the competition.

Strawless campaign on campus. Have done a campaign to reduce straw and single plastic use with student government, a straw-less green basketball game, metal straw give away, cup giveaways, and other amazing incentives. I film was produced and no suck November has become a year long event to reduce single use plastic. We are working to quantify the impact and have some policy change at the university which will provide better data.

Recyclemania: https://recyclesearch.com/profile/recyclemania/report/321?geo_aa=CA&generate=1 http://www.laloyolan.com/news/lmu-wins-the-diversion-category-of-recyclemania/article_15acc0b2-1cff-5c0c-b33b-f5019533cf2a.html