University of Michigan
ER-2: Student Sustainability Outreach Campaign

Institution holds at least one sustainability-related outreach campaign directed at students.  The campaign yields measurable, positive results in advancing sustainability. The sustainability-related outreach campaign may be conducted by the institution, a student organization, or students in a course.

To measure if the campaign yields measurable, positive results, institutions should compare pre-campaign performance to performance during or after the campaign. 

The campaign could take the form of a competition (such as a residence hall conservation competition), or a collective challenge (such as a campus-wide drive to achieve a specific sustainability target).  

The campaign may focus on one or more sustainability issues, but educating students is a primary feature of the campaign.

The campaign may reach additional campus members (faculty, staff, visitors, etc.) as long as students are one of the audiences of the campaigns. 

The following impacts are not sufficient for this credit:

• Increased awareness
• Additional members of a mailing list or group

This credit applies to all institutions.

Institutions earn 5 points for having a campaign or campaigns that meet the criteria outlined above.   Partial points are not available for this credit. 

Timeframe

Report on the most recent campaign for which data are available.  Campaigns held more than three years ago are not eligible for this credit. 

Sampling and Data Standards

Institutions may use a representative sample to measure pre-campaign baseline and post-campaign performance.