Overall Rating Gold - expired
Overall Score 70.07
Liaison Andrew Horning
Submission Date June 30, 2015
Executive Letter Download

STARS v2.0

University of Michigan
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Donald Scavia
Director
Graham Environmental Sustainability Institute
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Has the institution held at least one sustainability-related outreach campaign directed at students within the previous three years that has yielded measurable, positive results in advancing sustainability?:
Yes

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Has the institution held at least one sustainability-related outreach campaign directed at employees within the previous three years that has yielded measurable, positive results in advancing sustainability?:
Yes

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The name of the campaign (1st campaign):
Recycling Champions Building Competition

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A brief description of the campaign (1st campaign):
Advertising for this competition was heavily directed at students. Last Winter 2014, the UM Recycling Program hosted the Eighth Annual Recycling Champions Building Competition, an intra-campus waste reduction and recycling competition! This competition ran in conjunction with RecycleMania from January 19th – March 29th, 2014. The Recycling Champions competition pits participating buildings on the U-M Ann Arbor Campus against one another. Recycling and trash levels are recorded each week.

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A brief description of the measured positive impact(s) of the campaign (1st campaign):
The web site (see below) shows rate of improvement of recycling and total waste reduction for each participating building as a % change from the previous year's competition numbers & is updated weekly during the term of the competition.

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The website URL where information about the campaign is available (1st campaign):
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The name of the campaign (2nd campaign):
Sustainable Workplace Certification Program

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A brief description of the campaign (2nd campaign):
The University of Michigan Sustainable Workplace Certification Program encourages U-M staff and faculty to join in working towards a more sustainable university through participation in an informal inventory of their office practices, identification of gaps, and taking action to implement best practices. By engaging staff and faculty in a voluntary program, we can promote sustainable behavior across the campus, make greater strides toward our sustainability goals, and strengthen our position as a leader in sustainability. First, workplace's complete and electronically submit an online self-assessment of the current office conditions and practices. Once submitted, an OCS Sustainability Representative meets with the team onsite, reviews the checklist, and answers questions. Areas in which there is room for improvement receive special attention in order to overcome any barriers and develop an action plan for improvement. Based on the points earned, the office is then given a rating to determine if they qualify for being a Sustainable Workplace. OCS provides recommendations and technical assistance to help implement best practices and make the largest positive environmental impact feasible. The office then receives a packet of resources including informational handouts and signage for use in the office. In addition to ongoing technical assistance, workplaces committed to reducing their environmental footprint through the Sustainable Workplace Program are recognized with the award of a certificate, a Sustainable Workplace digital logo for web and print use, and placement on the Sustainable Workplace webpage.

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A brief description of the measured positive impact(s) of the campaign (2nd campaign):
Over 50 offices have participated since implementation & their final ratings can be seen at the webpage listed below. They would not have received the Sustainable Workplace Certification if they had not made significant positive changes.

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The website URL where information about the campaign is available (2nd campaign):
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A brief description of other outreach campaigns, including measured positive impacts:
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Data source(s) and notes about the submission:
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The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution or simply email your inquiry to stars@aashe.org.